Like what you're reading? From the mid-1930s to the early 1950s, the advertising slogan for the drink was “You Like It, It Likes You.” In its incredible directness, simplicity, and dishonesty, it ranks as my favorite advertising slogan of all time. Today, Cool Spot is probably best remembered for his many video game appearances and his shades. Featuring actor/comedian Orlando Jones as a spokesman inviting people to make 7UP a part of their lives. The Uncola campaign stretched from 1969 to 1975, and it used a wide variety of hyper-colorful, psychedelic posters that reminded many people of Peter Max, even though the images used in the campaign were not done by him. They are 6" tall and hold approximately 16 fluid ounces. Last year, we reaffirmed that there is, in fact, no wrong way to eat a Reese’s. Within a few months the ads sent 7UP sales rocketing. “I should have specified,” Jones laments prior to seeing the last picture and exclaiming, “Mom?” as the ad ends. 1947 advertisement for 7Up The year lithium citrate was removed from 7UP’s recipe. Part of the hilarious “Make 7UP Yours” campaign, the year 2000 spot features Orlando Jones seated at a desk and surrounded by mail. Originally sketched on a napkin by Rose in 1985, the wily character quickly became the face of a number of T-shirts and took off in popularity. Per Flashbak.com: The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. 7-Up - The Uncola (1990) Snacks/Food Commercial. ... A fresh set of television commercials… Why not use 7UP to liven up your barbecue or to bake a cake? In 1975, won two Tony Awards for "The Wiz": as Best Director (Musical) and Best Costume Designer. Listen to the most recent broadcast of this show Play November 24th Show. — David @ Tedium, Oh yeah, make sure you give today’s sponsor a look. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary. Grigg had originally been in the orange soda business, but due to the success of Orange Crush, he needed to come up with something that would effectively compete and be more successful in the market. No Pac-Man pattern memorization required. The new Uncola campaign, which features ''The Un`s the One'' line, will be aired Wednesday night initially with commercials on MTV in selected markets. Kim Whitesides’ 1969 “Un & Un Is Too” billboard uses Lennon/McCartney stand-ins with psychedelic imagery emanating from their “bottle-guitars” Here’s a brief medley of TV commercials from the pre-Geoffrey Holder heyday of the UnCola campaign: Bob Treat’s Flickr set on the UnCola advertisements is amazing; check them out as well as Lisa Hix’s excellent Collectors Weekly writeup for more information. The UnCola. Artwork was always an important aspect of the campaign and 7UP even used graffitti aesthetics and modern art styles in their print advertisements during the Uncola campaign. With a voice similar to that of James Earl Jones, Holder cooly and calmly explains what separates the Uncola from the competition in a warm, calm tone. Be sure to check out the front page of the website, too—it's full of cool stuff. Ad from the back of a WDGY-AM Minneapolis "30 Star Survey" from 1968. New Listing Vintage 7up Advertising Promo The Uncola Glass opposite of Coca-Cola Glass Mint. First, there was our interview with the golden voice behind those famous Motel 6 ads, Tom Bodett. C $4.62. What he receives, however, are images of folks showing off their fully clothed posteriors in various poses. He starred in several advergames in the 1990s, as well as his own 7 Up adverts on television. Holder was an established veteran actor, dancer, and choreographer by the time he began voicing 7UP ads. Eventually, Orlando Jones moved on from the ad campaign around 2001, to focus on his budding film career. ⤵️, Learn Innovation from McKinsey, Ogilvy, Deliveroo and Futurice. Really makes you want to grab a can of 7UP for yourself, doesn’t it? The only thing missing from this tasty-looking cocktail is lithium. Budweiser Lizards- The Frogs Revenge. 0 bids. All rights reserved. In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. Why not keep the tradition alive? Lottech96 Posted 14 years 9 months ago Yeah the posts are cool and was kinda funny to see them change the cola like motor Oil. Holder was a prolific painter (patrons of his art included Lena Horne and William F. Buckley, Jr.), ardent art collector, book author, and music composer. By 1988, he became the face of 7UP in the UK, starring in a few of their ads. 7UP hired Geoffrey Holder to be the voice and image of the campaign on television and radio. Log in to comment on this commercial. Pre-Owned. Never content to pick a tagline and stick with it, 7UP’s also used tagline like “You like it, it like you” and much later, the happy-go-lucky—not to mention very 70’s inspired—“Feeling 7UP” ads that featured athletic stars like Magic Johnson, Sugar Ray Leonard, and others in the early to mid-80s. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. As already mentioned, Peter Max didn’t make the cut, but legendary illustrators Milton Glaser, Seymour Chwast, Skip Williamson, and Simms Taback, but the artist with the biggest imprint on the UnCola campaign was most likely a woman named Pat Dypold, whose work was consistently chosen by the client to become billboards. Copyright © 2015-2020 Tedium: The Dull Side of the Internet. Pat Dypold’s 1971 “Uncover Summer” billboard poster Pat Dypold’s 1971 “The Light Shining Over the Dark” billboard Despite this uncertain, somewhat fickle branding, the idea that 7UP is the Uncola never faded away. Geoffrey Holder died on Sunday from pneumonia at the age of 84. It even makes a great lip balm, if you’re into that sort of thing. Pat Dypold’s “Turn Un” image billboard—the b/w portions are Bob Treat’s recreation based on a much smaller image Share it with a pal! The Uncola campaign was perhaps advertising’s most adventurous foray into truly psychedelic imagery, even to the point of appearing to endorse LSD use as an activity fit for 7Up-consuming adults. As a result, the campaign seemed to be going strong. After seeing him perform in St. Thomas, Virgin Islands the choreographer Agnes de Mille invited Holder to work with her in New York.