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sample focus group questions for program evaluation

If you would not recommend this product, what would you say to convince your best friend not to buy this product? The order of these questions can be shifted around. What resources does the project/ program need? When they feel uneasy, they will retreat into their shells and you will not get the input that you need. She holds a BA in Anthropology from Case Western Reserve University and an MA from the School of International Service at American University. It illustrates how to order questions within a topic of inquiry. (Use a more or less tendency scale), Are you more or less likely to make a large purchase in the next six months? To build off of qualitative interviews and focus groups, we need to think about what sort of questions we ask in program evaluation. There is a trainer’s competency checklist and trainer attributes competency self-assessment. conducting a process evaluation. Post-Primary Focus Groups Focus Groups. What three words would you use to describe the product? The Various Types of Group Evaluation Forms. Please indicate your rating of the presentation in the categories below by circling the appropriate number, using a scale of 1 (low) through 5 (high). Sometimes a project manager needs to do a reality check to see if it is the right time to move forward on a business venture. Similarly, formative evaluation questions look at whether program activities occur according to plan or the project is achieving its goals while it is underway. Reasonable and appropriate, or realistic in the given project or program. surveys and focus group questions for student participants, parents, teachers (survey only), program staff, and program partners (survey only). What is evaluation Focus groups are structured discussions among small groups of people. Is there anything that you would like to add or remove from the design that you have seen? Are the headlines/links easy to read and enticing for visitors to click on? Here are some sample focus groups questions to obtain answers to help with these two objectives. These resources are sample evaluation forms and guides to adapt for your own use. Surveys. When respondents are relaxed, they will open up and talk more. IR intermediate result . 4. New York: Kluwer Academic Publishers. If I wanted to contact the company, I know where to click. Can you describe your experiences in using these similar products? London: SAGE Publications Ltd. Additional ResourcesMorra Imas, L. G., & Rist, R. C. (2009). Ratings scale - Select an appropriate ratings scale to measure different levels of approval. There are many different types of Group Evaluation Forms that allow people to properly asses a group and determine if they’re doing a good job together or if they’re better off splitting up. About the AuthorAlly Krupar is an Adjunct Instructor at American University’s School of Professional and Extended Studies where she teaches Qualitative Methods in Monitoring and Evaluation. But, without well-developed, relevant, and accurate evaluation questions, developed with stakeholders connected to the problem, projects can move around a problem without addressing the most appropriate issues. 3. Are activities conducted with the target population? It might also be useful to have some more specific questions under As stated above, program ... taker for focus group questions and/or activities which we develop with your program in advance. The questions should prioritize the following: Copyright © 2020 Bright Hub PM. Fun Starter Question or Activity - Ask a fun question or incorporate a team building game to get the group’s creative juices flowing. Focus group questions should guide the group’s discussion. (2012). Market Conditions: Do You Feel Like Splurging? Needs assessment evaluation questions may include focus on the significance of the problem, drawing on literature, previous projects, and baseline data with potential stakeholders. Student Focus Group Questions A5. Image by Gerd Altmann from Pixabay, How to Develop a Change Communication Plan. Evaluation questions, similar to research questions in academic research projects, guide the methods and tools used to collect data to understand the problem under investigation. * Ease of Use 25+ Key Focus Group Questions: How to Choose, Write and Ask the Best Questions. Please rate on a scale of 0 to 10, where 0 is extremely dissatisfied and 10 is extremely satisfied the following features: Message and data rates may apply. They focus on the merit, worth, or significance2 of a program or particular aspects of a program. Program Evaluation Tip Sheet: Constructing Survey Questions October 2011 . The first order of business when considering conducting a process evaluation is to form a working group that includes key program stakeholders. Thinking of your previous response, what are some specific examples that helped you formed your opinion? Needs assessment, or identifying the surrounding social conditions and need for a program. According to Owen and Rogers (1999), there are three levels of evaluation questions at this stage in project planning: The best questions must be developed with stakeholders in the evaluation, including program staff, sponsors and funders, local and regional decision-makers within and outside the program, and community representatives, when the community in which the evaluation or project will be carried out has already been identified. The results can then be included in the focus group report, and can be used as a The Road to Results: Designing and conducting effective development evaluations. Assessment Tool kit: Focus Group Template Focus Group Script . e. Is the target population affected by the project/ program equitably or according to the evaluation plan? One of this group’s first tasks will be to determine whether to bring in an outside evaluator or have staff conduct the evaluation.17, 18! Some sample questions are: 4. References*Adapted from Rossi, P. H., Freeman, H. E., & Lipsey, M. W. (1999). Evaluation Questions Checklist for Program Evaluation Lori Wingate and Daniela Schroeter Evaluation questions identify what aspects of a program1 will be investigated. Questions for student focus groups . No matter why a focus group is formed, you can help your members have a more productive session by asking questions that grab their attention and get them thinking beyond the obvious. A focus group is an information-gathering tool where a selected set of participants, for example, a group of teachers, students, parents or members of the board, gather to discuss a particular area which has been identified as the focus for a school’s evaluation. Focus groups can be a good way to collect qualitative data in monitoring and evaluation, especially when group interaction might produce insight into a topic. Yes, I do want to communicate with American University via SMS. What most contributes to your optimistic outlook for the economy? Impact/ outcome evaluation, or how does the program reach its outcomes or impact? Discovering these issues can help determine which of a number of options is the preferred way forward, or to determine what are the concerns that would prevent a proposal going ahead. Broadening the Sharing the of Designs and Benefits of Trade Methods for Impact Evaluations: Report of a study commissioned by the Department for International Development. How would you rate your outlook for the economy over the next six months? We appreciate your help in evaluating this program. Some sample questions are: 5. Format - When choosing focus group questions, be sure to include a mix of multiple choice questions to provide structure and direction and open-ended questions to allow for further exploration and discovery. Questions should be carefully planned but appear spontaneous during the interview. 1. Sample questions are: Through asking questions, M&E practitioners can identify what their project specifically should address. (Use a numeric or satisfaction scale), What is your impression of the product? These questions identify and support the problem that the intervention hopes to address. How does the target population interact with the program? Specificity - Avoid vague open-ended questions that simply ask “why.” The word “why” has a negative connotation because it makes the respondent think their first answer was not good enough. Project level (local, activity based, “little p”) – how does, or could, the evaluation effect project or local changes?**. If I wanted to see more content, I know where to click. Web Design: Does Everyone Know Where to Click? According to Rossi, Freeman, and Lipsey (1999), evaluation questions must be: Once we have developed the larger question of the project, M&E practitioners begin to consider what data they need to answer the question, using a Theory of Change and a LogFrame. Try to select scales that have more than five variations to give respondents more flexibility. Try not to have too many Key Evaluation Questions - a maximum of 5-7 main questions will be sufficient. Author’s experience as a member of several focus groups involved with evaluating new food and investment products. Please fill out both sides of this form: OBJECTIVES This program met the stated objectives of: 1. Thinking of the answer to the previous question, what made you say that? 4400 Massachusetts Avenue, NWWashington, DC 20016. Evaluation involves a systematic collection and analysis of data to critically examine a program for better effectiveness. Consumer sentiment and consumer confidence are the forerunners to the future success of many businesses. Here are a few pointers to help you in developing your own questions to motivate participants to open up and provide more honest and complete responses. 2 PRACTICAL GUIDE: FOCUS GROUP DISCUSSIONS CONTENTS The decision on when to conduct FGDs and—in case of a mixed-methods approach— their sequencing in relation to the other methods is influenced by the objective of the effort; the overarching assessment, monitoring or evaluation questions the FGDs seek Appendix B provides a sample timeline for a small focus group study. How likely are you to purchase this product? I personally like to have the question on impressions first because with online advertising first impressions matter the most in capturing and retaining a visitor’s attention. What specific features of the product impressed you? Welcome and thank you for being here today. Determine participants By clearly defining the purpose and outcomes of the focus group, it is easier to identify who should be invited to participate in the focus group. Is the problem that the project/ program intends to address alleviated? PRA participatory rural appraisal . Use the guide to answer basic questions about the focus group process. Product Reviews: Is Everyone Completely Satisfied? "Focus groups aim to discover the key issues of concern for selected groups. What, if anything, do you find frustrating or unappealing about the product? Chapters 2 and 3. For best results, a focus group session should include around five or six questions. 5. Topics to be covered are drawn from the following list. Methodologically, evaluation questions focus on varied assessment types. NFI nonfood item . 6. The evaluation questions may also be used in summative evaluations which focus on what happened after the program or project completed, i.e., were goals achieved? How could those services be provided? These questions can help assess the general business climate as part of the project’s risk analysis. If you need more detailed information on public opinion research, please feel free to contact the Political Party Development Team. Before we decide what types of data we need (qualitative or quantitative) we need to know the bigger question of the project: What specific problem does the project or program address? For people to be engaged they first need to feel relaxed and comfortable in their surroundings. Other suggestions in developing questions for focus group sessions include: a. Quality Matters Rubric A6. your program is in its early stages, you may wish to focus on formative evaluation information, which will help you revise the program before undertaking a summative evaluation. (Use an agreement scale). Work Assignment B-16 . The benefits of doing business with company are clearly presented in this web page. Scoring Sheet (for use with Quality Matters Rubric) ... Education encourages continuous program evaluation and improvement, with an emphasis on identifying the strengths and weaknesses of online course offerings in the College. Student Focus Group Questions A4. Designing and Conducting Focus Group Interviews Richard A. Krueger Professor and Evaluation Leader University of Minnesota 1954 Buford Ave. … If not, why not? Some sample questions are: 3. In Program Evaluation (pp. The purpose of this gathering is to get your feedback about how we can better serve students enrolled in math courses, such as yourselves, at the THINK TANK. Focus groups are often used in concert with other product research methods to determine not only how the product could be improved but also how the product should be marketed. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. How easy or difficult was it to navigate the content on the web page? Generally, a facilitator leads a group of 8-10 people in a discussion about selected topics with planned questions, while allowing for interesting, new or unplanned follow up questions. The evaluator consults with all accessible stakeholders to develop specific questions that the evaluation will seek to answer. Tracy (2013) explains that within a focus group, there is a cascading effect of conversation, as comments link into each other and participants share what can be rich, emic, qualitative, data with each other and the moderator. The questions in an evaluation questionnaire should focus on the goals, objectives, strategies, and work plan. Generally, a focus group is comprised of six to twelve people (Morgan, 1998b; Stewart & Assessment of efficiency, or how cost-effective is the program. Training Evaluation - Forms and Questionnaires. And what can be learned? (Use a numeric or degree of likelihood scale), How likely would you be to recommend this product to a family member or friend? Are outcomes, objectives, and goals achieved? Process evaluation, or how the program addresses the problem, what it does, what the program services are and how the program operates. If you would recommend this product, what would you say to convince your best friend to purchase this product? Some sample questions are: * Specific Features (as named by you). Here are some sample questions to help a project manager evaluate a new website design or concept. Retrieved from Stufflebeam, D. L., Madaus, G. F., & Kellaghan, T. (2002). What most contributes to your pessimistic outlook for the economy? Writing focus group questions in the moderator's guide or focus group questionnaire is your first step. To learn more about American University’s online Graduate Certificate in Project Monitoring and Evaluation, request more information or call us toll free at 855-725-7614. For people to be engaged they first need to feel relaxed and comfortable in their surroundings. The questions and the manner in which the focus group is facilitated will vary based on the type of participants. * Reliability London: Sage Publications. Often, however, we select individuals who are able to comment on only a few aspects of the eLearning course: they provide invaluable feedback on the course aesthetics, but may not have much to say about the content, inevitably … How much do you agree or disagree with the statements below? For example, this scale has 7 levels to measure the level of satisfaction: completely satisfied, very satisfied, somewhat satisfied, neither satisfied nor unsatisfied, somewhat unsatisfied, very unsatisfied, and completely unsatisfied. School of Professional and Extended Studies, Master of Public Administration and Policy, MS in Counter-Terrorism and Homeland Security, MA in Economics, Applied Economics Specialization, MS in Human Resource Analytics and Management,, Sylvia Burwell Inaugurated as American University’s First Female President, School of Public Affairs Advances to #18 for US News & World Reports’ 2019 Top Public Affairs Schools. The document offers suggestions on writing the best possible survey questions—it is . Focus Group Questions to Engage Your Group. All Rights Reserved. 1. Contract 68-W-02-048 . For example, you could ask the group’s overall impressions of the web page last. Extension Specialists in Program and Staff Development 203 Scovell Hall University of Kentucky Lexington, KY 40546-0064 It should always include less than ten questions. Some sample questions are: 2. Through what mechanisms or arrangements? Focus Group Interview Template. (Use a numeric or the degree of appeal scale). If I wanted to purchase the product, I know where to click. KEQs usually need to be developed and agreed on at the beginning of evaluation planning - however sometimes KEQs are already prescribed by an evaluation system or a previously developed evaluation framework. Overall, how appealing is this web page to you? Use questions that have relevant importance to a particular situation or issues. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before proceeding with the discussion. Programs that are already running should have a theory of change, or how they think their intervention will lead to the stated outcome, objective, goal, or impact they hope to see. The following list is not exhaustive nor mutually exclusive but provides a framework for thinking about what kind of evaluation you are doing and what (generic) evaluation questions you may need to ask. As the project manager and facilitator of a focus group, your job is to fully engage the members to get their honest feedback. We give you the insight you need to write all types of focus group questions with the help of proven examples and expert advice. Strong focus group questions are critical to successful market research. 86–105). The program evaluation was conducted by UCLA’s Center for Study of Evaluation … Many projects involve online marketing and gathering feedback on a website design or feature. Community Food Security Coalition ii Overview The Community Food Project Evaluation Toolkit (Toolkit) is a hands-on workbook designed to help community food project (CFP) staff conduct evaluations of their programs to develop the kind of information that will be compelling not only to fellow staff but to funders, participants and This article will give you many effective focus group questions that should spark discussion. In addition to this guide, we have focus group proposals, moderators’ guides, presentations and reports, along with other manuals How best should the project/ program deliver those services (or activities)? ** Adapted from Owen, J. M., & Rogers, P. J. What features of the product disappointed you? What are the target population’s characteristics? Are the project/program services/activities beneficial to the target population? (extremely, somewhat, or not familiar at all), Overall how satisfied are you with the product? For example, ask them to think of three words to describe their favorite hobby. What do they think of the services? Dr. Beverly Peters has written recently about qualitative interviewing and conducting and using focus groups. 5. (Use an agreement scale). Evaluation models: Viewpoints on educational and human services evaluation. How is the project functioning from administrative, organizational, and/or personnel perspectives? If the program has been in place for a while and is thought to be relatively stable, then it may be time for a summative evaluation. Course summary evaluations, focus group questions, and expert observation tools are included. Ask them about their favorite hobbies and interests and what they enjoy the most about the activity. Good focus group questions have the following characteristics: A friendly and conversational tone; Language or phrases that … Are they satisfied? When using a focus group in marketing research, you must ask the right questions for accurate results. Process evaluation questions focus on how a program is working, program performance, and involve extensive monitoring. Similarly, formative evaluation questions look at whether program activities occur according to plan or the project is achieving its goals while it is underway. Program level (regional, large scale, “Big P”) – how does, or could, the evaluation effect program changes? Find the perfect sound in seconds. When respondents are relaxed, they will open up and talk more. What is the structure or organization of the project/ program? As the project manager and facilitator of a focus group, your job is to fully engage the members to get their honest feedback. Process evaluation questions focus on how a program is working, program performance, and involve extensive monitoring. Which of the following best describes your discretionary spending during the past six months? * Speed (Use a numeric or favorable scale). OFDA Office of U.S. Foreign Disaster Assistance . Learn more about how to file a complaint about a distance program or courses. 1. This tip sheet is intended for programs funded through the Centers for Disease Control and Prevention’s (CDC) Division for Heart Disease and Stroke Prevention. From Evaluation Questions to Evaluation Findings. 2. Are there other populations the program should be working with? What are the underlying assumptions of the project/ program? M&E monitoring and evaluation . Keep up with the latest happenings, news and accomplishments at American University. Sample focus group materials can be found in appendix B (PDF 101 KB). These consultations may be informal conversations, reviewing grant requirements and terms of reference (documentation review), or semi-structured individual and/or group interviewing. The main purpose of an evaluation plan is to focus on the evaluation to be undertaken while keeping a track of the desired outcomes and results. EVALUATION TOOL. • The focus group needs to be appropriate for the type of participants in the group. Sample Focus is the web’s premiere FREE community curated royalty-free sample library. [caption id="attachment_132881” align="aligncenter” width="640”] Questions should be a mix of free form and multiple choice[/caption]. Closing - Remember to thank the participants for their assistance and candor, and then ask them if there is anything that could be done to improve their experience as a member of the focus group. See the article about moderator guide. The focus group may also be undertaken to discover preliminary issues that are of concern to a group or community, and What are the outputs, outcomes, objectives, and goals of the project? Program theory assessment evaluation questions should focus on this theory of change to see if there are gaps in logical connections or inaccurate assumptions. Step 1: Form a working group. Student Focus Groups for Program Assessment: ... away from teacher evaluation. Policy level – how does, or could, the evaluation impact relevant policy? ! (Use a numeric or degree of likelihood scale). Program theory assessment, or identifying how the program intends to address the problem. Evaluation questions may seem intuitive, and thus be quickly developed to get to the more detailed program planning. Is the cost of the services or activities reasonable in relation to the benefits? Do they have negative effects? Gather the participants’ names. eLearning focus groups are collections of individuals who represent your main learner body and need to be actively involved in your course evaluation. Program evaluation is a systematic process of obtaining credible information to be used for program assessment and improvement. Do you have any suggestions on how we could improve the product to make it more appealing? Focus group question examples. Hints for Developing Your Own Sample of Focus Group Questions, consumer confidence are the forerunners to the future success of many businesses, Writing a Test Plan: Test Strategy, Schedule, and Deliverables, Writing a Test Plan: Define Test Criteria, Writing a Test Plan: Plan Test Resources, Writing a Test Plan: Product Analysis and Test Objectives, Innovate to Increase Personal Effectiveness, Project Management Certification & Careers, Project Management Software Reviews, Tips, & Tutorials, How familiar are you with the product?

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